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The Number One Question to Ask before you Open your Etsy Shop

The Number One Question to Ask before you Open your Etsy Shop

Thinking about opening an Etsy shop? Sometimes it seems overwhelming. I remember the day I opened my first shop! I even remember starting my second shop! It was still scary even though I had been on Etsy for two years already at that point!

There are definitely a lot of questions you will need to eventually ask yourself before you start selling. What am I going to sell? How am I going to ship it? What are the legal aspects of starting a business? But here’s the first and most important question you need to answer.

How committed are you?

I firmly believe that ANYONE can succeed on Etsy. Anyone. It doesn’t matter where you live, what your current skills are, how much money you have to invest. It only matters how committed you are.

Are you committed to CONSISTENTLY put in the hours? It doesn’t matter if you have 1 hour a day or 10. You just need to be consistent each week.

Are you committed to finding the right product? You can believe that my shops have changed greatly from day one. You have to find the right products, the right colors, the right designs. And sometimes it’s going to take a commitment to a flexible attitude to make it work.

Are you committed to making improvements over and over again? I will often decide I need to change a price or listing description, make the changes, then decide something else will work better and start all over again. You can’t get frustrated. You have to chalk it up to a learning experience. That happens with any new adventure in life and it’s going to happen with Etsy.

Are you committed to running a business? A lot goes into running an Etsy shop. It’s going to be more work than you think it will be. To really succeed, you have to treat it like a business.

Are you committed to pricing appropriately? You can’t ignore your finances. Yes, it’s complicated. But if you don’t price appropriately, then you’ll get to the end of your first year and realized you could have made more money by getting a part time job for minimum wage. Been there. Done that. Learn from my mistakes.

Are you committed to early mornings or late nights? Some days you won’t have the time. You need to take product photos, but your kid has practice after school when the light is good. Well…that light is good at 6 AM too. Need to list a new product? You might have to get up before the baby needs you. Don’t get me wrong, it’s important to take care of yourself. But you’ll need to find the time to work as well.

Are you committed to putting in the work once you start getting sales? Black Friday through Christmas of last year and the year before is a blur of caffeine and packing tape for me. There are times that are busier, but it’s very important that your orders always go out on time. For Etsy search rankings and for customer service.

Are you committed to getting visible on social media? You might not like Instagram stories or live Facebook video. I didn’t either. But you’ll get used to it. You’ll get better at it. And if your customers are hanging out on Instagram stories…then you better be too.

Are you committed to being unique. It’s easier to succeed on Etsy by doing something that no one else is doing. It might take some time to find that product, but if you keep trying then you’ll find it.

Are you committed to YOU? Who are you doing this for? I think most moms out there will say their families, right? But if you aren’t committed to giving YOU a better life, giving YOU a sense of purpose, or giving YOU what you really want (even if it’s just a creative outlet)…then you’ll give up.

So let me know in the comments. Or better yet…find me on Instagram right here…and tell me if you’re committed! I’d love to hang out and watch you grow your shop.

-Sarah

P.S. Interested in the next most important questions to ask yourself before you open a shop? Sign up here to download the freebie. You’ll also be signed up for weekly tips on starting and running your Etsy shop!

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