I opened Heartland Lettering on Etsy in 2016. My first year I earned a few hundred dollars. $446 to be exact. Nothing life changing. I was happy to have a few sales in a new shop under my belt, but wanted more. The challenge was figuring out how to do it. I had 100 listings in my shop. I had great photos. But I wasn’t getting the sales I wanted. My shop had potential, but didn’t know how to get there. After a TON of research, I figured out what I needed to change. I devoted myself to completely revamping ONE thing over the course of the next year. By the end of 2017, I had over $30,000 in revenue. Want to know what made the difference? I credit 100% of my revenue increase to learning about Etsy SEO.
How Etsy SEO Changed my Shop
I learned EVERYTHING I could about Etsy SEO, developing my own processes and techniques for finding keyword phrases and ranking for them. It made all the difference in the world! That year I paid for our family vacation with my Etsy profits. I paid for unexpected car repairs after my husband got into an accident. I paid for Christmas for our family that year.
In 2017, I had 50 times the visits and 70 times the revenue compared to the previous year. I am not exaggerating when I say it was life changing! And it was my first step becoming a full time Etsy seller and making six figures this year.
The best thing about SEO, is once you learn how to do it, SEO remains relatively unchanged. Etsy may make minor changes in the algorithm here and there, but they never upend the whole system dramatically overnight. I’m still using most of the same techniques I starting using two years ago because they work! So the time and effort you put into learning SEO now continues to pay off for years and years.
So next I really want to help you jump start your shop as well! What if you doubled your monthly revenue? What if your revenue next year is 70 times what it is this year? Mine was!
How You Can Learn Etsy SEO
Here’s the first step. Download my Etsy SEO checklist. You’ll get a free checklist with everything you need to start getting found in search.
Want to jump right to my SEO course!? It’s 100% the fastest way to start getting found and start getting sales every day! I have put my entire SEO process into a super easy to binge course that you can start implementing right away. You’ll get a full series of videos that details my exact process and how to use it for your shop. This process even got me on the first page of results for “Mothers Day” searches on Etsy! Imagine getting hundreds of views a day for an important search like that! I want to teach you! Here’s the link to the course!
Questions about Etsy SEO? Leave them in the comments!