Etsy Product Photography Guide and Resources
Once you get your SEO set on Etsy, product photography is the next step to getting visits to your shop. Your photos need to look professional and trustworthy. They also need to show off your products in a way that draws people into clicking on them! Below is a list of my best Etsy product photography resources!
There are a lot of inexpensive, but great looking product photography backdrop options available! For larger spaces, laying out a roll of white paper is super simple. You can get them in a variety of sizes, they are easy to move, and you’ll get a ton of use from one roll. You don’t need a stand for the roll if you just want to do a flat lay photo.
If you sell small products, a premade light box might work well! While your products do need to be small to use this, it’s super simple and all of your photos will look nice and consistent.
One option I use every single day for my products is contact paper! I use this marble version. It’s more modern than a plain white background, but doesn’t distract from my products. I have it set up on a shelf in my office with a grey wall for my backdrop.
You can also find a variety of vinyl photography backdrops. I love this wood floor version! These are more durable than paper, easier to care for, and have more variety to fit your shop theme whether you tend towards modern or rustic.
Professional Gear Recommendations:
By no means do you NEED professional level gear for your Etsy shop photos. In some cases, having fancy gear can actually HURT your photos if you aren’t able to take the time to learn how to use it right. If you’ve mastered your current gear, but would like to take your photos to the next level…here are some great recommendations!
Cameras – I shoot with a Nikon D500. This is really going to be overkill for most Etsy sellers, however. I use this camera because I do an occasional portrait or family session. If you aren’t aiming to get paid for your photography there are still plenty of options! A Canon Rebel or Nikon D3400 are both great options that are more entry level and will never hold you back as far as product photography goes.
A nicer camera isn’t going to do anything for you, if you don’t have the light to back it up. A flash set up doesn’t have to be incredibly expensive. To get started you’ll need a flash trigger that will work for your camera, a light stand, a flash, and a light modifier. I use Yongnuo flashes because they are good quality with a good price. I did notice that Amazon has their own brand of flash as well! That option wasn’t around when I started buying gear, but they might be worth a shot for the amazing price!
Let’s talk light modifiers next. If you use a bare flash on your product photography, you might as well stick with your current set up. Bare flashes cause super harsh light that definitely does not look professional. I recommend starting with a basic soft box like this one. The flashes you buy will sit inside. The softbox causes the light to spread around and look more diffuse, even, and natural.
This is not a comprehensive list. You’ll find that you also need lighting stands, flash triggers, and tons of batteries! That’s why I don’t recommend this setup to many sellers. You have to be ready to learn how to use all of this stuff once you spend the money! Once you put in the effort though, you can get amazing quality photos at any time of the day no matter the weather or the light outside!